Actively connecting nature and tourism

The Regionaal Landschap Kempen en Maasland wants to reinforce and accentuate the qualities of nature in her operational range. We want to convince people that natural conservation and development are no handicaps, but that they can be an added value for the region.

Unknown, unloved.

When the local community, but also tourists, get the chance to explore a region on foot or by bike, they will appreciate this region a lot more. Moreover, a beautiful area can generate extra income for the region. People from outside the area will visit, to relax and spent some quality time here. This enjoyment has in turn a positive effect on the local economy.